Artisan Bloom
Branding

Artisan Bloom is an academic event branding project developed to create a cohesive and expressive visual identity for a makers’ market celebrating creativity, craftsmanship, and community. The goal was to design a brand that felt warm, inviting, and meaningful, while highlighting the value of handmade work and the connection between artisans and the public.

Client

(Academic Project)

Date

December 2024

Tools

Procreate, Illustrator, Indesign, Photoshop

Service

Event Branding

The Concept

The concept, “Creativity in Bloom,” uses a floral metaphor to represent the growth of ideas, artistic expression, and human connection. This idea guided all visual decisions, from the logo to the supporting graphic elements.

Logo

The logo combines overlapping petals, a central pencil symbolizing creativity, supportive hands (leaves) representing community, and a subtle heart that reflects the passion behind handmade artistry.

Colour Palette: Burgundy, orange, and green accents evoke warmth, vibrancy, creativity, and a connection to nature.

Typography: The name “Artisan Bloom” is styled using a combination of fonts. For “Artisan,” the Cinzel typeface was chosen for its elegance and calligraphic glyphs, with slight customization to resemble stencil-crafted lettering and better align with the spirit of the event. Raleway, a clean and modern sans-serif, was used for “Bloom.”

Illustrations

Custom hand-drawn illustrations were developed to reinforce the handmade and creative spirit of Artisan Bloom. Inspired by traditional craft tools and organic floral elements, the illustrations represent different forms of artistry while maintaining a cohesive visual language. The loose linework and slightly imperfect strokes evoke an artisanal, human touch.