The person behind the designs
I’m Anelle Simon, a graphic designer with an international background and a passion for creating intentional and meaningful design. My work blends creativity with strategy, always aiming to craft visuals that connect people, ideas, and businesses while driving results. I focus on clarity, authenticity, and problem-solving, bringing technical skill and personal insight into every project.
About Me
After nearly 15 years working in administrative roles in Brazil, my move to Canada led me to pursue my creative calling. What began as hobbies, personal projects, and even exploring visual communication within my administrative work has now evolved into a new professional path in design. Now, with an Advanced Diploma in Graphic Design, what excites me most about design is its power to transform ideas into engaging visuals, solve problems through visual communication, and create meaningful connections between ideas, businesses, and people. I believe my strongest asset as a designer is my attention to detail.
When I’m not designing, you’ll usually find me exploring creative tools — from 3D printers to laser engravers — or enjoying time with my family and my dogs, often with a camera in hand, capturing moments in nature or family.
Values / Strengths:
A balance of creativity and strategy.
Attention to detail.
Problem-solving mindset with a touch of storytelling.
What I do
I craft thoughtful visual solutions that combine strategy and creativity. From branding and packaging to digital design, my focus is on creating meaningful visuals that connect people and ideas.
Branding
Building cohesive brand identities that tell authentic stories and leave a lasting impression.
Packaging
Designing packaging that blends function, aesthetics, and storytelling to enhance product appeal.
UI/UX
Creating intuitive, user-centered interfaces that deliver clarity and engaging digital experiences.
Motion
Bringing ideas to life through animation and movement that capture attention and emotion.
Web Design
Designing responsive, visually balanced websites that connect brands with their audiences.
Tools I use
I work across a range of design and creative tools to bring ideas to life, from concept to final execution. Each project guides the tools I choose, ensuring precision, efficiency, and the best visual outcome.
Figma
Illustrator
Photoshop
Indesign
After Effects
Webflow
Fusion 360
Visual Studio Code
Image Gallery
A snapshot of what I have created.
