Greenies - Packaging Redesign

The current Greenies Smartbites packaging uses plastic that is non-recyclable and oversized, leaving unnecessary empty space. This redesign explores a more sustainable approach that reduces material waste, improves shelf visibility, enhances user experience, and creates a stronger emotional connection with pet owners, while keeping the playful essence of the Greenies brand.

Client

Greenies (Academic Project)

Date

November 2024
Greenies Smartbites dog treats packaging photo beside of a redesigned packaging

The Challenge

Redesign Greenies Smartbites packaging to be more sustainable, material-efficient, and optimized in size, without losing practicality, brand recognition or the fun, friendly personality.
The challenge also included finding the best structural solution so that the dieline minimizes waste, fits the treats more efficiently, and stands out on the shelves.

Four illustrated Greenies Smart Bites dog treat packaging designs shaped like dogs, highlighting features like recycled kraft paper, closing systems to maintain treat quality, windows, and easy access openings.

Sketches

Before moving into digital refinement, I explored multiple structural and visual directions through quick hand-drawn sketches. These early explorations helped define the overall form, sustainability considerations, and the visual personality of the new packaging. The sketches below present two initial concepts.

The Dieline Design

This dieline showcases the full structural layout of the redesigned Greenies Smartbites packaging, highlighting fold lines, trim areas, and die-cut details that bring the playful dog-shaped design to life. It demonstrates how functionality and visual storytelling were integrated into a single efficient structure, ensuring easy assembly, material optimization, and a memorable unboxing experience.

Flat dieline of Greenies dog treats packaging shaped like a cartoon dog face in orange and green with product details and nutrition facts.
Greenies Smartbites sustainable packaging design featuring a dog-shaped foldable box with dimensions and a photo of a dog looking up at scattered treats.

Poster

This poster highlights the redesigned Greenies Smartbites packaging, showcasing its sustainable structure, playful visual identity, and user-friendly opening system. The layout presents the new box in use, alongside the full dieline, emphasizing the suggested eco-friendly materials—100% recycled cardboard and soy-based ink—while reinforcing the product’s appeal to pet owners. The design blends functionality, sustainability, and emotional connection, making the new packaging stand out both on the shelf and in communication pieces.

Image Gallery

A closer look at the visual outcomes of this project.

Store shelf displaying dog treats including Greenies Smartbites chicken flavor, Blue Wilderness, Zuke's, and Milk-Bone packages.
Store aisle with shelves stocked with dog food bags featuring a cartoon dog face design and a shopping cart nearby.
Illustration of sustainable dog treat packaging featuring a dog-shaped box design, layout dimensions, and a dog looking up at the treats pouring out.
Carton of Greenies SmartBites dog treats redesigned as a dog face with ears and a pull-to-open tab resembling a tongue.

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